eRank gives you Etsy keyword data and trends. SEO Intel checks your store against Google Merchant Centre rules and shows whether AI search can cite you. First audit is free.
Audit your store freeeRank was built for Etsy keyword discovery: search volume, competition, trend data and listing grades. It is genuinely good at that, and if that is your need, it is the right tool.
SEO Intel solves a different problem. It does not do Etsy keyword research. It checks whether your store is compliant with Google Merchant Centre policy (the rules that get Shopping accounts suspended for "misrepresentation") and whether AI assistants like ChatGPT, Perplexity and Google AI can find and cite your store. Then, if you want, its Skills Pack connects to your Shopify store and applies the fixes.
They are not really competitors. eRank helps you get found on Etsy. SEO Intel helps you stay compliant on Google Shopping and visible to AI search. Plenty of sellers use both.
| Feature | SEO Intel | eRank |
|---|---|---|
| Etsy keyword research and trends | ✕ | ✓ |
| 15-month Etsy sales history | ✕ | ✓ |
| GMC misrepresentation compliance scan | ✓ Only tool that does this | ✕ |
| Verbatim policy citation for each finding | ✓ | ✕ |
| AI Readiness Score (ChatGPT, Perplexity, Google AI) | ✓ | ✕ |
| Applies the fixes to your Shopify store (Skills Pack) | ✓ | ✕ |
| Pricing model | Free audit. Optional one-time £14.99 pack. | Subscription from $5.99/mo |
Use eRank if your primary need is Etsy keyword discovery, trend forecasting, or deep historical Etsy ranking data. It has been building that database for years and it does it well.
Use SEO Intel if you run Google Shopping ads, have ever received a Merchant Centre "misrepresentation" notice, or want to know whether AI search can actually find and cite your store. The whole-store audit is free on every run. If it finds nothing, you have lost nothing. If it finds something, you have found the problem before Google does, with the exact policy line behind it.
Audit your whole store free
Enter your store URL. Get the compliance report and AI Readiness Score. No card required.
Start free auditNo, they do different jobs. eRank is built around Etsy keyword volume, trends and listing grades. SEO Intel is not an Etsy keyword tool: it audits your storefront against Google Merchant Centre policy and scores whether AI assistants can find and cite your store. If you need Etsy keyword discovery, use eRank. If you need to stay compliant with Google Shopping and visible to AI search, use SEO Intel. Many sellers use both.
SEO Intel is not an Etsy keyword or listing tool. It audits a storefront (Shopify-focused) for Google Merchant Centre compliance and AI visibility. It is still useful to Etsy sellers who also run Google Shopping ads or a Shopify store, because the same Merchant Centre rules apply to those channels.
The whole-store audit is free on every run, with no account. If you want to act on the findings, the Skills Pack is a one-time £14.99 download through Gumroad that connects to your Shopify store and applies the fixes. The recovery playbooks are free during the current beta. There is no subscription.
Google Merchant Centre misrepresentation is the most common reason Shopping ad accounts get suspended. It covers vague or misleading product claims, brand-field inconsistencies, missing or unclear policy pages, and price or availability mismatches between your feed and your site. SEO Intel scans your store for these triggers and cites the exact policy line behind each one.
eRank runs on a monthly subscription with Free, Basic, Pro and Expert tiers. SEO Intel has no subscription: the store audit is free on every run, and the optional Skills Pack is a one-time £14.99 download. You pay once, or nothing at all.