SEO Intel vs eRank: the only Etsy SEO tool that pre-checks your listings against Google Merchant Centre rules.

eRank gives you keyword data and listing grades. SEO Intel gives you that... and scans your whole store for the policy triggers that get Shopping accounts suspended. First audit is free.

Audit your store free

The philosophy shift

eRank was built for the era of keyword volume. Enter a search term, see how many people searched it, grade your listing against those numbers. That model still works for pure Etsy discovery. But in 2026 two things have changed.

First, AI Overviews now answer shopping queries directly in Google Search. A listing graded "A" by eRank may never appear in an AI Overview if it isn't written in the plain, citation-friendly language that AI engines prefer. Second, Google Shopping suspensions for misrepresentation have become the fastest-growing reason indie sellers lose paid traffic overnight... and no Etsy SEO tool scans for the triggers that cause them.

SEO Intel was built to cover both gaps. The listing tools generate outputs tuned for AI citability, not just keyword density. The whole-store audit scans for misrepresentation triggers before you publish, not after Google sends a suspension notice.

Feature comparison

Feature SEO Intel eRank
Etsy keyword research
Listing audit and grading
Ready-to-paste titles, tags and descriptions
GMC misrepresentation compliance scan ✓ Only tool that does this
Shopify product descriptions
TikTok, Pinterest, Facebook Marketplace outputs
AI citability optimisation
15-month Etsy sales history
Trend data and Trend Buzz
Pricing model Pay-as-you-go. First audit free. Subscription from $5.99/mo

Why independent sellers are switching

The sellers who find SEO Intel most useful are not abandoning eRank entirely. They are adding SEO Intel for the things eRank cannot do.

The most common trigger: a Google Merchant Centre suspension arrives with the word "misrepresentation" and no further detail. eRank has no tool for diagnosing it. The SEO Intel whole-store audit scans the actual product copy, the policy pages, the business information and the feed metadata... and returns the exact quote that conflicts with the exact Google policy line. That is what gets an account reinstated.

The second trigger: launching a product across multiple channels at once. eRank generates an Etsy listing. The seller then has to manually rewrite for Shopify, rewrite again for TikTok, rewrite again for Pinterest. SEO Intel does all four from one input in one click. For a seller with 30 minutes a day, that difference is the whole workflow.

Is SEO Intel right for you?

Stay with eRank if your primary need is 15-month Etsy sales history, trend forecasting, or deep competitor ranking data. eRank has been building that database for years and it is genuinely good at it.

Add SEO Intel if you run Google Shopping ads alongside Etsy, sell across more than one platform, or have ever received a GMC misrepresentation notice. The first whole-store audit is free. If it finds nothing, you have lost nothing. If it finds something, you have found the problem before Google does.

Audit your whole store free

Enter your store URL. Get the compliance report. No card required.

Start free audit

Frequently asked questions

Is SEO Intel a replacement for eRank?

Not a straight replacement. eRank is built around Etsy keyword volume and listing grades. SEO Intel adds what eRank does not cover: a whole-store compliance audit, AI citability optimisation and multi-channel outputs. If your primary need is deep historical Etsy keyword data, eRank still does that well. If your need is GMC compliance checking or multi-channel outputs, eRank does not cover either.

Does SEO Intel work with Etsy?

Yes. SEO Intel generates Etsy-specific outputs including titles, all 13 tags, a keyword-loaded description and an alt text set, all tuned to Etsy search rules. It also audits your whole store for Google Merchant Centre compliance, which matters if you run Shopping ads alongside your Etsy shop.

Is SEO Intel free?

The whole-store audit is free for the first run. Listing tools include five free queries per day. Top-up credits start at £4.99 for 50 credits and never expire. Paid audit tiers are £49 (Standard) and £99 (Recovery), with half-price returning-customer pricing applied automatically.

What is GMC misrepresentation and why does it matter for Etsy sellers?

Google Merchant Centre misrepresentation is the most common reason Shopping ad accounts get suspended. It covers vague product claims, misleading descriptions, brand-field inconsistencies and policy-page gaps. Etsy sellers who also run Google Shopping ads are vulnerable to the same triggers. SEO Intel scans your store for these triggers before you publish.

How does eRank pricing compare to SEO Intel?

eRank runs on a monthly subscription: Free, Basic at $5.99/month, Pro at $9.99/month, and Expert at $29.99/month. SEO Intel is pay-as-you-go with no subscription. The first audit is free. Credits for listing tools start at £4.99 for 50 and never expire. Paid audit reports are a one-off £49 or £99 depending on depth.