SEO Intel exists because the people who most need good SEO can least afford the tools that provide it. This page is the why.
If you sell on Etsy, Shopify, Amazon or eBay, you already know the pattern. You build a product. You photograph it. You write what feels like a decent description. You publish. And then nothing happens.
That gap, between making something and being found, is where most independent sellers lose. Not because their products aren't good. Because the rules of online visibility are stacked toward people who can afford a marketing team.
The serious SEO tools cost £99–£400 a month. They're built for agencies. They assume you have time, a team and the technical literacy to interpret a dashboard with 14 panels of data. The cheap tools give you raw keyword lists and leave you to do everything else manually.
SEO Intel sits in the gap. One tool. One click. The answer comes out ready to paste.
Three principles shape every part of this product:
Paid ads stop the moment you stop paying. Organic search compounds. Build a product page right, and it can keep earning visitors for years. Every keyword you rank for is one you don't have to bid on. That's the long game we're playing.
Most SEO software overwhelms you. Thirty-page reports. Dashboards with no priority. We hard-cap every answer at 1500 characters and serve it as one card you can paste straight into your store. If we can't answer your question on one card, the question is wrong.
Most indie sellers don't need SEO every day. They need it when they're launching a new product, refreshing a listing, writing a social post for a campaign. Five free queries a day cover most listing-tool needs. Top-ups start at £4.99 for 50 credits. The whole-store audit has its own pricing on the same principle: the first audit is free; paid Tier 1 reports are £37 (or £18.50 returning); paid Tier 2 reports are £76 (or £38 returning). No subscription. No commitment. Credits never expire.
Most of SEO Intel started as listing tools. Cards for one product, one click, one credit. The audit is what happened when the founder hit a problem the listing tools couldn't solve.
Google Merchant Center suspended an account. The suspension email used Google's standard wording: "misrepresentation". The Merchant Center dashboard pointed at no specific product, no specific page, no specific quote. The diagnostic tools available either cost £99 a month, returned a "compliance score" without telling you what was actually wrong, or asked for a credit card before showing a single finding.
The audit exists to do the opposite. Free for the first run. Every flagged issue shows the exact quote from your store and the exact Google policy line it conflicts with. No fear-mongering by numbers. No guaranteed-reinstatement promise we couldn't honestly make. We tell you what we found, we cite where we found it, and we cite the policy line behind it. What you do with that information is up to you.
The same honesty applies to the Tier 1 and Tier 2 reports. Paid audits give you more detail, a remediation worksheet, and the ability to re-run the audit after you've made changes. They don't give you a guarantee that Google reinstates your account, because nobody honest can give you that. Tier 1 reports are £37, Tier 2 are £76. Returning customers pay half-price (£18.50 / £38) for life, auto-applied at checkout.
Google's February 2026 core update penalises pure AI-generated long-form content. The model is fine at structure and weak at the lived voice that makes a blog rank in 2026. So our blog tool doesn't write the post... it writes the brief: title, AEO-formatted intro, H2 outline, keyword targets. You write the prose in your voice. That's what ranks.
Because that's where indie sellers live. The big SEO tools speak fluent Shopify and barely speak Etsy. They don't speak Pinterest at all... and Pinterest is a search engine, not a feed. We treat each platform's algorithm on its own terms. Etsy gets 13 tags and a materials field. TikTok gets an on-screen hook and a 60-character first line. Pinterest gets keyword-loaded alt text. One product, eight outputs, each tuned to its platform's algorithm. One click.
SEO Intel is built and maintained by Daryn Potgieter, an independent seller in the UK. The listing tools came first, built because juggling five browser tabs, three subscriptions and a dozen platform rulebooks every time you launch a product was untenable. The audit came second, built because watching a Merchant Center account get suspended on vague policy language with no straight path to a fix was worse. If either situation feels familiar, you're who this is for.
You've done the hard part. We make sure the world finds it.
The fastest way to make SEO Intel better is to tell us what's missing. Use the contact form for feature requests, bug reports, or just to say what you're working on. Real seller feedback shapes every release.