Most Merchant Center suspensions cite "misrepresentation" but the email doesn't tell you which page, which quote, or which policy line. This audit does. Free snapshot per store: full categorised findings list with the exact quote from your store and the exact Google policy line it conflicts with. No login. Upgrade for detailed fix instructions and a remediation worksheet.
Honest disclaimer: this audit is an opportunity to audit your store and get guided information. It is NOT a one-stop shop that guarantees your appeal will be a success. Fix the findings, complete the remediation worksheet in your own words, and you give your store the best chance of compliance. We do not guarantee Google's response.
After the free snapshot you have a full categorised findings list. The paid tiers add detailed fixes, verbatim policy citations, and a remediation worksheet. Returning customers pay half-price for life — auto-applied at checkout when the email matches a prior purchase.
Up to 100 URLs. Best for a single product page, a small store, or a subset audit.
Includes:
Up to 500 URLs. Best for full stores at risk, recently suspended, or preparing reconsideration.
Everything in Tier 1, plus:
Both tiers are one-time payments. No subscription, no recurring billing, no account required. Refund policy — including the automatic refund on thin-crawl audits and the 7-day "finding is incorrect" refund — is in our refund policy.
A breadth-first scan of every product page, collection, and policy page on your store. Niche-agnostic. Works whether you sell apparel, beauty, home goods, jewellery, art, toys, food, tech, or anything else. We're looking for the patterns that historically trigger Merchant Center suspensions across every major GMC policy category — not just misrepresentation.
Athletes, musicians, actors, fashion houses, tech brands, fictional characters, leagues, films, video games... anything trademarked or famous, used without authorisation. Single biggest cause of suspension across every niche.
"Official", "licensed", "authentic", "in the style of", "inspired by [brand]", "replica"... claims that imply a relationship to a rights-holder that isn't substantiated. Often buried in a description nobody re-reads.
Your storefront says one trading name; your product feed says another. Invisible at the listing level, fatal at the feed level.
Returns, shipping, privacy, terms. Missing or placeholder pages stop trust scoring before they start.
Trading name, contact details, or address that doesn't line up across pages. A small thing that adds up to "this store doesn't add up."
GMC-required attributes (brand, GTIN, condition) not present in the structured data we can see.
The mandatory product-feed fields Google requires (title, description, link, image_link, availability, price, condition, brand, GTIN/MPN). Missing or invalid values stop listings from appearing or get them flagged as low quality.
ALL-CAPS titles, gimmicky punctuation, promotional text in titles, broken sentences, placeholder copy. Google's editorial standards are a recognised disapproval category, not just a "nice to have".
Patterns Google has documented as triggering Linked Ads suspensions: payment-page deficiencies, deceptive promotional content, billing-detail mismatches. A separate enforcement track from Merchant Center misrepresentation but enforcement-linked.
If your Merchant Center account is paused, or your last appeal failed, the SEO Intel Trust Playbooks walk through the recovery cycle in four structured volumes. Free to download.
What we don't see. Storefronts rendered entirely in JavaScript (Hydrogen, headless React, custom SPAs) won't expose product data to a server-side crawler. If your snapshot returns very few products, that's likely why. The full audit's CSV upload path (coming soon) covers that case. We also don't see anything behind a login wall, draft listings, or feed fields that only exist in your Merchant Center admin.