AI search engines build knowledge graphs of brand entities. The Organization sameAs property links your store to your social profiles, helping AI engines confirm your brand identity across the web and cite you with confidence.
AI search engines build a knowledge graph of entities: brands, products, organisations, and people. To include your store in that graph, they need to verify that your brand exists and that it is consistent across multiple platforms. The sameAs property in an Organization JSON-LD schema does this job. It is an array of URLs pointing to your brand's profiles on other platforms: Instagram, Facebook, Google Business Profile, Pinterest, and so on.
When an AI engine sees the same brand name at your store and in the sameAs array, it can confidently link the entity and is more likely to cite the store in responses about your brand or product category.
SEO Intel fetches your homepage and parses the JSON-LD for an Organization schema with a sameAs array.
sameAs array.sameAs array present.Most Shopify themes do not include Organization JSON-LD by default. Unless it was added manually or via a schema app, the homepage has no @type: Organization block. AI engines have no structured signal for brand identity.
Some themes or apps add a minimal Organization schema with only a name and URL, omitting the sameAs array entirely. Without sameAs, the schema provides less entity-linking value.
The sameAs array contains URLs that return 404, redirect to a generic platform homepage, or point to a different brand. AI engines attempt to verify sameAs URLs; invalid ones reduce confidence in the entity link.
Step 1. In Shopify Admin, go to Online Store → Themes → Edit code. Open sections/header.liquid.
Step 2. Before the closing </header> tag, paste an Organization JSON-LD block. Replace the example values with your actual brand name and profile URLs:
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Your Store Name",
"url": "https://yourstore.com",
"sameAs": [
"https://instagram.com/yourstorehandle",
"https://facebook.com/yourstorepage",
"https://www.google.com/maps/place/YourBusinessListing",
"https://pinterest.com/yourstorehandle"
]
}
</script>Step 3. Each URL in sameAs must be a real, live profile page for your brand. Open each one in a browser to confirm it loads correctly before saving.
Step 4. Validate the schema at Google's Rich Results Test by entering your homepage URL.