You need the SEO Intel Skills Pack to follow these guides.
Three .skill files for Claude: GMC compliance, GEO/AI visibility, and AEO. One-time purchase, £11.99.
The guide series
Written for store owners, not developers. No prior knowledge of AI or APIs required. Read the guides in order after purchasing the Skills Pack.
Run the free AI Visibility audit to get your AI Readiness Score. It shows exactly which of the 9 signals are passing, partial, or failing on your store right now. The guides in this series will make more sense once you have a score to work from.
How to get the most out of the Skills Pack
The skills do the heavy lifting. These guides explain exactly how to use them. Guide 1 sets up the Shopify connection so the skills can read and write your store. Guide 2 walks through each skill's output and what to do with it. Guide 3 gives you the exact prompts. Guide 4 builds the boilerplate that makes every future session faster.
The four guides follow a natural order. Connect your store first (Guide 1), then install and run the skills (Guide 2), then learn the prompt patterns that produce the best results (Guide 3), then build the boilerplate that carries your store's context into every future session (Guide 4). Read them once in order and you will have everything you need to run your store with AI assistance permanently.
What you will be able to do after reading all four guides
After completing this series, you will be able to: connect your Shopify store to Claude with a single API token; run a full GMC compliance scan on any product listing from a chat conversation; check and fix all 9 AI visibility signals without leaving Claude; write prompt sequences that audit, fix, and verify changes in one session; and maintain a store boilerplate that means Claude starts every session fully briefed on your store's rules, voice, and history.
Sources and references
- Model Context Protocol specification: The open standard for connecting AI models to external services
- Shopify Admin GraphQL API: The API that the Shopify MCP server exposes to Claude
- Anthropic Claude: The AI model used to run SEO Intel skills and conversations
- SEO Intel free AI Visibility audit: Run first to see your current AI Readiness Score across all 9 signals
- SEO Intel free GMC audit: Companion audit for Google Merchant Center compliance
- AI Visibility Playbook series: Signal-by-signal guides to improving your AI Readiness Score
Frequently asked questions
What is the SEO Intel How-To series?
It is a set of four plain-English guides for independent Shopify store owners covering: connecting your store to Claude via MCP, using the SEO Intel skills, building effective AI prompts, and creating a store boilerplate. Each guide links to the next so you can read the series in order.
Do I need technical knowledge to follow these guides?
No. The guides are written for store owners, not developers. If you can navigate the Shopify admin, you can follow every step.
What is MCP and why does it matter for my store?
MCP (Model Context Protocol) is an open standard that lets AI assistants like Claude connect directly to external services such as Shopify. With it, Claude can read your products, inventory, and orders, and execute store changes from a single conversation.
Where do I start?
Start with the free AI Visibility audit to see your current score, then read Guide 1 on connecting your store via MCP. Once connected, the remaining guides on skills, prompts, and boilerplate will make sense in context.